The marketing materials your clients are seeing this AEP

Publish Date

The 2024 Medicare Annual Enrollment Period is underway, and we know how important it is for our brokers to be aware of the materials your clients are seeing from Tufts Health Plan in the market. Here are some highlights.


In Their Mailboxes

This letter (in mailboxes early October) gives your clients a preview of two of our $0 monthly plans — our Access PPO plan and our HMO Smart Saver Rx Plan — including the built-in dental benefits.




On Socials

This is just one example of an ad your clients may see on Facebook. This one promotes our PPO plan’s enhanced benefits, including the new Visa® Flex Advantage spending card with a $1,500 dental benefit. 




On Television

This still is from a commercial your clients may see on television this fall.




On Our Website

Here’s a peek at the webpage your clients may be directed to for our 2024 HMO and PPO plans, offering plan highlights and a form to request a call from us.




Don’t forget…
If you need customized marketing materials — such as Tufts Health Plan-branded letters, flyers, and self-mailers that also include your own information, like a headshot or QR code to your website — be sure to use our Broker Toolkit to place your order.